THANK YOU FOR YOUR SUPPORT!

FOLLOW THE STEPS BELOW TO HOST YOUR OWN LIVE STREAM DURING LAUNCH WEEK

Vision And Next Steps

THE VISION FOR [BOOK TITLE] LIVE STREAM:

**EXAMPLE** Supporters of [BOOK TITLE] will be featured/elevated by extension of this launch and live stream as our thank you for helping to get the word out about the [BOOK TITLE] book. Our goal is to help people improve their mood, decrease stress, and overcome the dragons within each of them. By arming you with information, support, and a platform to spread the word, we can reach more people than ever before! We want to guide people from feeling scared and hopeless to feeling empowered and in control.
Self-care time! What are some of YOUR brain health goals and needs in 2021 so we can give back to you? If there’s one thing to know about Dr. Amen, he’s rooted in total goodness. We want to support you in increasing your overall happiness in whatever way we can.
Daniel G. Amen, MD, is a physician, psychiatrist, professor and 10-time New York Times bestselling author. He is a double board-certified child and adult psychiatrist and founder of Amen Clinics, Inc., operating with eight clinics across the country.
Below, we have provided you a baseline of discussion points. We ask you to go live by yourself to spread the message about Your Brain is ALways Listening. You are also encouraged to invite as many colleagues to join for a panel discussion on improving brain health, overcoming anxiety and depression, and how to deal with stress.
This is YOUR CHANCE to use a united platform and help as many people as you can. You can archive the video discussion replay on your site to show your leadership.

Your Responsibilities

Come from a place of service and with a goal to give.
Initiate live streams 15min (by yourself) and share the [BOOK TITLE] message. Start “Watch Parties” to exponentially expand reach and go viral within minutes of starting the conversation (we’ll teach you how).
Promote your event AGGRESSIVELY so we support as many incredible people as possible.

WE CAN'T TELL YOU HOW MUCH WE APPRECIATE YOU!

[CLIENT NAME] & AMBER VILHAUER (BOOK LAUNCH DIRECTOR)

Step One. Book Your Live Stream

The first step is to look at your calendar and pick a DATE and TIME you’ll host your live stream. I recommend the week of [EVENT DATE], when the book is officially released.

I’d suggest you stream a session by yourself to discuss the message behind [BOOK TITLE]. Use this time to express who you are and why you were compelled to share [CLIENT NAME]’s message. Offer any action steps you recommend people take based on the material we provide and don’t forget to ask viewers to buy [CLIENT NAME]’s book!

Step Two. Access The Technical Guide For Live Streaming

This guide will show you step-by-step how to go live on Facebook (and other platforms) through Zoom. We offer education for both solo-stream and panel discussions.

Step Three. Prepare Your Talking Points

This guide will share the intent and talking points for your live stream.

Step Four. Publish A Kick-Off Post (3-5 Days Before Live)

We suggest you copy/paste this into your social media 3-5 days before your live stream to warm up your audience that the live stream is coming soon.

**EXAMPLE**

Our daily lives have been uprooted by COVID, making everything uncertain and stressful. This stress brings out negative thoughts and habits that keep us hopeless and stop us from living our best lives. My friend Dr. Daniel Amen is here to help YOU soothe the beasts within and get your brain listening to healthier messages.

In every conversation, every moment, and every experience, your brain is listening…It even listens to the hidden experiences from your past. These past dragons steal your happiness and sabotage your health – but there is hope! That is why Dr. Amen has written his newest book, Your Brain is Always Listening…

… AND … on [date and time] I am going LIVE with Dr. Amen on Facebook to share some of the best nuggets from Your Brain is Always Listening. Save the date!!

@drdanielamen #AlwaysListening

**EXAMPLE**

We encourage you to do as much additional “teasing” as possible to draw the biggest crowd you can to your live stream event.

Step Five. Pre And Post Promotion

This guide will show you step-by-step how to promote on social media before and after your live stream.

PLEASE BE SURE TO TAG [CLIENT NAME] IN YOUR PROMOTIONS!!
@[CLIENT HANDLE] #[CLIENT HASHTAG]

Here are some assets to help with your promotion imagery (right-click, save as to your computer).